By the way, this is not the first time that user's videos have been highlighted in Snapchat, but this is definitely the first time that Snapchat has given them a prominent place in the application.
And Snapchat is also making great super offers to get the user’s attention.
The company has announced that it will distribute $ 01-million a day by the end of this year to the people who will share the most popular videos for this section.
Snapchat Spotlight is somewhat similar to TikTok and Instagram Reels, such as converting videos via autoplay vertical videos, swipe up or down.
An algorithm will determine which videos will appear in the feed, but they will also surf on specific topics.
But Spotlight is a bit different, with comments not allowed and most video creators' names not appearing, except for the video creator's public profile (not most Snapchat users).
Simply put, videos will appear in Spotlight without a name or an account.
But the most attractive to consumers will be the money provided by the company.
The company did not specify how much would be paid to a customer but said that payments would be made to such individuals based on unique video views.
This will continue even after the end of the year; this was not made clear.
On a long-term basis, Snapchat will add ads to Spotlight, so it can be assumed that users will be paid traditionally through revenue sharing.