To prevent the spread of the coronavirus around the world, various governments have shut down many commercial sectors, which has dealt a severe blow to the global economy, but in the same circumstances, there are some application companies that have grown and seen a dramatic increase in their growth.
The 'Sensor Tower' data shows that the smartphone market has undergone significant changes in people's lifestyles and consumer interest during 2020, from the increase of video conferencing applications to mobile games' proliferation. New records are set in consumer spending.
Many users have turned to mobile video streaming applications and video conferencing applications for work and study. It's estimated that $ 106 billion was spent by consumers on these applications between January 1, 2020, and December 17, a rise of 30% over an equivalent period in 2019.
Today, we look at the key applications that have
achieved great success in 2020 despite the Corona Crises.
1-Zoom.
Before 2020, Zoom was an app used to connect to company
employees. It charged $ 14.95 per month. There was a free version, but it
wasn't widely used.
Most people now use the free Vision of Zoom, with one to 300
million people using the app daily in December.
The zoom company has also developed new ways to make
money and features, including zoom on. This allows users to set up a virtual
program directly in which others can pay to participate.
"Most consumers around the world didn't hear about the
Zoom app before 2020, but now it's one of the essentials," said Dan Eves,
an analyst at investment company Wed bush Securities.
2- TikTok.
2020 has been an important year for TikTok. The application
has been downloaded more than two billion times from Google Play and the App
Store worldwide. In the first quarter of 2020. It set a new record with 31.5
million transactions. This is the largest number of apps installed worldwide in
a quarter of a year.
The application was used by approximately 96.1 million people
worldwide between January 1 and December 17, 2020. In the same period, consumer
spending reached about $ 1.2 billion, which is 627 percent higher than
in 2019.
App developer Bytes has also partnered with some of the
biggest brands, such as Walmart. Partnerships with more brands are likely to
begin next year as two major social media apps, such as Instagram and YouTube,
continue to compete.
The average number of monthly active users of TikTok is
expected to reach 1.2 billion in 2021.
3-
WhatsApp saw significant growth in 2020, with more than two billion users worldwide by February 2020, and by the end of October 2020, the number of messages sent through it reached 100 billion.
WhatsApp was the most downloaded non-gaming app globally
in November 2020, with about 58 million installations. In the countries where
most apps are installed, 30% of the total downloads came from India alone and
10% from Nigeria.
4- Instagram.
Instagram is one of the most popular social media apps of
today, and its popularity can be gauged from the fact that this decade can be
called an Instagram decade. It's only been 10 years since the app was launched in
2010, but it's now having a huge impact on consumers and brands.
The number of Instagram users exceeds one billion, users
each month, while more than 25 million companies worldwide use Instagram for
business and more than 200 million Instagram users view at least one business
account daily.
Instagram added many new features to the app in 2020, such
as Instagram messaging, which allows users to work on a single platform. Users
can keep in touch through A Messenger without downloading the app.
In August 2020, Instagram added the 'Rails' feature to
counter TikTok. Then added a feature called 'Shop,' so that consumers can
shop easily.
5- Netflix.
During 2020, the rush of users on video delivery platforms
increased. Due to the coronavirus, people were confined to their homes, and
cinemas were closed during this time, so Netflix proved to be a great platform
for them. Netflix had 19.5 million users. Netflix had a large collection of
videos, movies that no other app has. Meanwhile, Netflix also increased its
prices.
Also, 3.6 million people downloaded it between December 5 and 6, a 200 percent increase over the weekend.
6- Teams.
Microsoft created the Teams app for video calls in 2017.
Initially, it was not well-received, but with the onset of the coronavirus
crisis, people turned to it, and its use increased dramatically in 2020. By
March 2020, it had reached 45 million active users daily, and then by April
2020, it had reached the target of 75 million daily users.
In October 2020, Microsoft announced that the Teams application had more than 115 million active users daily, and the number of
organizations using it increased from 50,000 in 2017 to 500,000 in 2020.
7- Google Meet.
Of course, 2020 was the year of video calling, so there was
a race between companies to develop their services and collaborate on their
best features, and throughout the year, Google developed applications for video
calls, Google Meet, and Google Duo. The company hosted more than a trillion minutes
of video calls worldwide.
Google Meet has seen an unexpected increase in downloads. It
has been downloaded more than 100 million times on the Google Play Store alone.
When Google made it available to everyone for free on April 29, 2020, companies
and users turned to it after security issues in the Zoom app surfaced.
8- Google Classroom.
The blockade, which began in late March 2020 due to the
coronavirus, also affected schools around the world, leading to an increase in
Google Classroom application downloads. Students and teachers around the world
use it to read and study. That's why Google Classroom is being used more than
any kind of educational application. Now Google Classroom has crossed the 100
million download mark in the Google Play Store.
9- YouTube.
Corona epidemics have also led to a sharp rise in YouTube
usage in 2020. In 2020, the number of users of the YouTube platform
reached two billion users every month; people watch more than one billion
hours of videos daily, YouTube is viewed by more than 70% of mobile devices.
10- Disney Plus.
Netflix was not the only broadcaster expanding its reach to
a wider audience, but Disney Plus celebrated its first anniversary in November
with the launch in some new markets.
November 17, 2020, Disney Plus was available in Mexico,
Argentina, Brazil, Colombia, and Latin America. As a result, the app was
installed nearly 250 million times globally in November, five times more than
the program installed in October.
November became the best month regarding downloads due to
the increase in the number of new users. Disney Plus has amassed more than 86
million subscribers since its launch in November 2019.